![]() Whether existing apps leverage audio and video communications inside their environments, or whether Zoom itself is extended with elements from third-party apps, audio conferencing (and much more) is getting a dose of integration. That is beginning to change, thanks to video-based communications solutions being integrated into the everyday tools, applications and platforms that we use to get work done. While many are now fluent in using technology like Zoom, building video and audio collaboration into everyday workflows has been slower to take off. Now, however, much of the world’s population doesn’t think twice about meeting over video, and even virtual events, such as trade exhibitions, are second nature. Up until a couple of years ago, participating in a video meeting was unusual for most people. Creating new and innovative experiences with Zoom
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